Likeable bad guy
-this is among the most popular characters
-note that this is not the same as “anti-hero”
-he dislikes a good popular character and has some goal/interest that conflicts with theirs
-he can be violent, disturbingly so, but only towards men
-he can kill a lot, even women, but the woman has to be unpopular and the killing should be fast and clean, like a shot in the chest
-can be sexually devious and polygamous, or completely asexual
-shouldn’t be very romantic (however, can have a pet/object/person he’s very mushy about)
-should be egoistic and completely uninterested in others’ feelings (the mushy thing not included)
-should have “a way with words”
-should appear in an embarrassing/humiliating situation only a few times; too much, and he becomes comedic
-if he fights/competes with a good character, he shouldn’t constantly lose or win; it should vary
-can be illegally aggressive in pursuing a sex love interest, but only if he’s gay; if he’s straight, he’s bound by the same rules as the likeable good guy
-some people say the only thing that separates a popular good guy from a popular bad guy is the fact that the bad guys’ goals are not socially accepted
-this especially applies if they both use lots of physical violence; a good guy killing someone is “justified”, a bad guy doing so: not
-can cheat and seduce taken people
-should be very passionate about something, more so than a good character; he really needs something “driving” him
-should be a bit eccentric, but don’t overdo it
-to stay realistic, he should not be very close to his family
-he should be popular/envied/hated/feared by the community; any strong emotion will do
-it helps if he’s kind of emotional and moody
-it also helps if there’s some sexual tension between him and the good character (and if there’s not, the fans will decide so, anyway -_-)
Likeable bad girl
-probably the hardest character to create
-has many of the male’s qualities
-can be in a physical fight with a female but it must not get too gory
-should loathe children and animals, especially the cute ones
-should be completely unromantic and not mushy in any way
-should be surrounded by incredibly stupid male cronies she can abuse
-can go two ways with sexuality: either be overly sexual and use everyone she meets as a sex toy to throw away later, or be utterly uninterested in sex in any way
-to add comedic value, she should be convinced she is normal and everyone else is extremely strange (even when her values are utterly unaccepted by society)
-should be very violent (towards men)
-should be even more driven by something than the male version, to the point of obsession
-should be very good at verbal abuse
-should be impatient
-it’s recommended that she induces a lot of laughter with her dialogue; comedic ones are easier to create than serious ones
-is free to express hatred towards anything at all; has more freedom in this than the male version
Unlikeable bad guy
-should have the opposite values, opinions and methods as the readers
-should be shown doing something extremely unacceptable, like sexually abusing a woman/child, beating an animal, torturing (in graphic detail, with the focus on the victim’s pain)
-these are not necessary; much milder methods can make a male unlikeable
-it’s enough if he passionately hates a popular character and bullies, abuses, mocks and targets them (sometimes successfully)
-he should constantly express opinions that offend the readers
-you should not show his human side
-or if you do, make it very, very brief
-when speaking of readers like mine, this character can easily get hated by being homophobic, racist, bigot, sexist, chauvinist, egoistic, sexually harassing, disrespectful of everyone and everything, violent towards dogs or cats, having many girls at the same time and cheating on them, beating up women
-if you want to keep him on the “legal side”, and not as some super villain, it’s quite enough for him to just insult a popular (preferably female) character’s appearance, and have him believe men are superior to women
Unlikeable bad girl
-largely same as the above, basically; she should stand for the opposite as the readers
-you can make her try to seduce the good girl’s man, or all taken men (or women, if the characters are gay)
-have her be very hot and sexy (and aware of it)
-have her be two-faced and manipulate people
-make her a snob, a bully, very egoistic
-have her hating nerds and fat kids particularly
-it doesn’t matter if she’s openly a good character’s enemy or just secretly hates them
-however, if the hating is secretive, you can make her extremely unlikeable by having her plotting and talking behind everyone’s back; this makes her more unlikeable than open to-the-face rivalry
Mary Sue and Gary Stu
-translated into “characters designed to be likeable but failed”
-see Bella and Edward from twilight
